A celebration of the arts at the Vacheron Constantin London boutique grand opening October 2013

Vacheron Constantin celebrated the grand opening of its new boutique, 37 Old Bond Street, with a scintillating event hosted by Juan-Carlos Torres, CEO and Céline Larose, UK Brand Director. After the official ribbon-cutting during the day, a temporary heritage exhibition was unveiled at the boutique, which includes a pocket-watch from 1755, when the Maison was founded. Guests then made their way to London’s One Mayfair in Rolls Royce Motorcars and Horse-drawn carriages. A total of 120 guests, including the Ambassador of Switzerland, attended the gala dinner at the stunning, gothic venue dating back to 1825. The evening included private performances from British Institutions; The Royal Ballet School, which Vacheron Constantin is a dedicated patron of, and Glyndebourne, to highlight the company’s firm investment in the promotion of the arts.

Ever since the 19th Century, numerous ties have been woven between the Manufacture and the UK.

The beautiful venue was dramatically illuminated and animated to celebrate the Maison’s uninterrupted history of watchmaking and fine artistic craft. The guests were able to discover to Vacheron Constantin’s in-house enameller and watchmaker at work. On display also was a specially curated historical exhibition.  A series of texts, letters and documents were on show detailing the historical links between the UK and Vacheron Constantin including commissions for the Royal Family and outstanding results in the Kew and Teddington Observatory accuracy competitions.

Further eye-catching showcases were displayed on either side of the themed mezzanine, housing collections of current and yet-to-be-released models. This included a never-been-seen ‘Grisaille’ enamelled timepiece from the latest Métiers d’Art collection entitled Hommage à l'Art de la Danse. The Patrimony Traditionnelle London Boutique Editions, Calibre 2755 – hand guilloched with motif inspired by the Union Jack flag – was presented in stunning hand-crafted oak and leather box, made especially by Method Studio, winners of Walpole’s Crafted 2013 programme, supported by Vacheron Constantin.

During the speeches from Juan Carlos Torres, CEO commented “Vacheron Constantin is proud to be opening its new boutique in London. Ever since the 19th Century, numerous ties have been woven between the Manufacture and the UK”. Juan-Carlos Torres also highlighted the Maison’s passion for culture and the passing on of artistic traditions; reflected within the partnership with The Royal Ballet School. Guests were seated to witness   a choreographed “lesson” from 12 dancers from The Royal Ballet School followed by a specially choreographed pas de deux from Act III of Sleeping Beauty. The second performance of the night, an operatic aria ‘L’Heure Exquise’, followed by a duet from Mozart’s ‘Don Giovanni’, was sung by two of Glyndebourne’s most promising artists of tomorrow; Ellie Laugharne and Duncan Rock, graduates of the Jerwood Chorus.

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